This annual report (for a Croatian food company) ships wrapped in foil, and needs to be baked in an oven in order to make the thermal-reactive ink illustrations show up.
Note it’s only the Recipe Book (2nd additional book) that is needed to be baked to be seen. As a designer I love the idea. It’s a great idea, pretty well done.
Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.[Link via BoingBoing]
As I stated up about this is only the recipe book… and the worst part of it? The teasing with how great an idea this is… how about the recipes. Are they any good?
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