Asteroids, Space Invaders, Centipede and Tetris—remember when you could only play these games at an arcade? I would line up behind at least 6 people for my chance at Asteroids.
Time warp—now it’s 2007. Games can be played anywhere and at anytime. In this mobile world, games have evolved to become a part of our lives. Unlike television, gamers can make games their own - customizing their experience in new ways—and we are helping them do that big time.
But of course developing these sophisticated games can be very expensive. Back in the 80s the cost of producing a single game was about $100K. Today it can cost $25M to produce a game. The good news is there are some very passionate gamers out there that have come up with some interesting new ways to introduce non-intrusive and targeted advertising in order to make gaming accessible and affordable for all.
We’ve just really started seeing in-game advertising with EA’s BF2142 and some other smaller franchises. So far its been inoculous with billboards made relevant and such. But as time went on they had talked about targeted ads in unique places. And with Google getting into the game (they have said not right away but the refuse to set a date) its hows that they feel there is a large market, plus with Google’s push to make ads that fit in. It should work out nicely all around.
Tags: Advertising, Financial, Gaming, Google, Interesting, News
Leave a Reply